Client SRAM / Quarq
In 2015, Element Engineering Australia was engaged by entrepreneur and mountain bike enthusiast Nigel Wade, to help him develop a new device for mountain bikes.
The device was envisaged to help all mountain bikers gain more enjoyment from their ride.
Ayrton Sue, EEA Managing Director, also a fellow mountain bike enthusiast, can be seen with Nigel in an early marketing video on Kickstarter.
After successfully raising funds to help bring the project to life, EEA and Nigel began development on the product. Nigel sold the product to SRAM and continued development.
EEA was contracted by SRAM to undertake electronics and firmware design, calibration, testing and app development.